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Best of Sacramento

The Niello Company celebrated its "Best Place to Buy Your Dream Car" award on November 19th at the Best of Sacramento Party.  This was the 7th year the Niello Company has been recognized by the Sacramento area with this distinguished award!  On location and at the center of the Niello display was the 2010 Porsche Panamera Turbo.  The entire evening was filled with past, present and future Niello clients admiring the Panamera and buzzing about the newest addition to the Porsche lineup.  All evening our esteemed Salesmen Jerry Barsotti and Gus Rangchi were available to answer questions and receive comments about the Panamera and the two of them said the feedback was nothing but positive.  If you didn't attend the party, which was a fabulous event, and haven't seen the Panamera, come in.  We are proud to show it off to you and welcome every opportunity!

"THANK YOU" to all of our friends and clients who have supported Niello through the years because you are the reason we are here!

PORSCHE® CELEBRATES 60TH ANNIVERSARY

Iconic Sports Car Manufacturer Acknowledges Six Decades of Creating and Constructing the “Pure Sports Car”

ATLANTA, June 2, 2008 --- On June the 8th of 1948 the very first car to carry the Porsche name made its worldwide debut as it rolled out of its tiny workshop in the Austrian Alps. The creation of Ferdinand Alexander “Ferry” Porsche, the son of Volkswagen Beetle designer Ferdinand Porsche and identified as 356-001, this diminutive and radical-for-the-time vehicle featured a unique teardrop aerodynamic body shape and placed the engine behind the driver. Both concepts produced advanced vehicle performance and drew international attention to both the car and company.

“It all started when I began looking around and just could not find my dream car. So I decided to build it myself,” said Ferry Porsche. To this day, this genius and pioneering spirit has shaped the philosophy of the company.

Within two short years, demand for the Porsche 356 was so great that production facilities were moved to Zuffenhausen, Germany, where they remain today for almost all Porsche sports cars. Porsche is extremely proud of the high quality German assembly and component content found in all of its vehicles.

This demand for the 356 was generated by its reputation for being a “pure sports car” – meaning a car that is lightweight with superior handling and braking and quick acceleration. The 356 and its many Porsche sports car successors (the 911, 914, 944, 928, and Boxster series) satisfied all of these requirements and more – they were also durable.

Porsche Cars North America, Inc., based in Atlanta, Ga., and, Porsche Cars Canada, Ltd., based in Mississauga, Ont., are the two importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada respectively. Each is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG.  Combined, these two subsidiaries employ approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for 200 U.S. and 12 Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.

PORSCHE® BRAND FIRST IN J.D. POWER AND ASSOCIATES

Receives the Highest Marks for a Manufacturer - And Porsche 911 Highest Initial Quality Among All Vehicles Surveyed

Atlanta, June 4, 2008 – Porsche continues to meet and exceed the quality demands of consumers in its largest export market, the United States. Porsche recorded the top ranking of all brands surveyed in the 2008 J.D. Power and Associates “Initial Quality StudySM”. This makes it three consecutive years that the Porsche brand had the fewest problems per 100 vehicles in this prestigious brand ranking. The scores were based on interviews of 81,500 new car owners from across the country.

Incredibly, not only did the Porsche brand come out on top, but the legendary Porsche 911 has the highest initial quality of any vehicle in the study. According to J.D. Power and Associates, the Porsche 911 has the fewest quality problems in the industry, with just 67 problems per 100 vehicles.

Every year, J.D. Power and Associates assesses the level of satisfaction among buyers of new cars after the first 90 days of vehicle ownership. On this basis, a customer is asked to fill out a survey containing 228 criteria regarding quality and workmanship.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, and, Porsche Cars Canada, Ltd. (PCC) in Mississauga, Ontario, are the two separate importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada respectively. They are each wholly owned, indirect subsidiaries of Dr. Ing.h.c. F. Porsche AG.  These two subsidiaries combined, PCNA and PCC employ approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for its 200 U.S. and 12 Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.

Transsyberia 2007 Results

Millen and Kelsey win the Transsyberia Rally 2007 in a Porsche Cayenne Transsyberia.
The team North America 2 has won the Transsyberia Rallye 2007. Rally legend Rod Millen and his co-pilot Richard Kelsey maintained their lead in their Porsche Cayenne Transsyberia ahead of the Italian crew Antonio Tognana and Carlo Cassino, as well as team Quatar with Adel Abdulla and Norbert Lutteri. All that counted on this 14 mile long stretch at the edge of the Mongolian capital Ulaanbaatar was navigation performance. The time wasn't even taken. Millen and Kelsey found all control points, so that their lead in the overall classification couldn't be taken away from them. "We are very happy that we won. The Transsyberia was the biggest challenge of my motorsport career." said Millen upon arrival at the finish-line.
The last of the 14 stages led the drivers over 211 miles from Mongol Els to Ulaanbaatar. The victory ceremony will take place this evening in the teams' quarters.

Porsche to Unveil Limited Edition Cayman S

Luxury-enhanced Black Coupe Celebrates 35 Years of Porsche Design Studio

ATLANTA, August 14, 2007--- Thirty-five years ago Ferdinand Alexander Porsche, architect of the classic design of the Porsche 911, launched the Porsche Design Studio. Among his first signature creations was the Chronograph 1, a special timepiece in a stylish black finish, a most striking design element of its day. Porsche commemorates this innovative design with the unveiling of its classic black Cayman S Porsche Design Edition 1 at the Frankfurt Auto Show in September.

The quintessential craftsmanship of the Chronograph 1 is retold in every design element of the mid-engine 295-hp Cayman S Porsche Design Edition 1. The exterior is painted solid black with matte black design stripes. The interior is also inspired by the classy layout of the Chronograph 1 with black leather and Alcantara upholstery, sleek instrument dials and several black painted features. The Porsche crest embossed on the headrests and the elegant Limited Edition insignia on the glove compartment lid add impeccable refinement. But perhaps the vehicle’s most unusual standard accessory and a compelling tribute to Porsche Design’s multitude of design achievements is the elegant briefcase that comes with every vehicle, and contains a quartz chronograph, pocket knife, pair of sunglasses, writing pen and key ring, all created by Porsche Design.

Only 777 Cayman S Porsche Design Edition 1 models will be available to consumers worldwide. 250 of them are earmarked for the North American market and will come to Porsche dealerships in the U.S. and Canada in the first half of 2008, at a base price of $69,900 in the U.S., with the Canadian pricing to be announced later.

The Porsche Design Studio was launched by Ferdinand Alexander Porsche in 1972 to create and market a range of sophisticated accessories under the Porsche Design brand. It is recognized internationally as a leader in industrial design, luxury items and consumer goods.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne® sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG, PCNA employs approximately 300 people who provide Porsche vehicles, parts, service, marketing and training for its 213 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.

Porsche Supports the Nurburgring

Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, supports the Nürburgring to retain the Nordschleife as a sports venue and test track. During the European Formula 1 Grand Prix, Wolfgang Dürheimer, Executive Vice-President Research and Development at Porsche AG, presented a cheque for 250,000 Euro. Moreover, Porsche makes the technology of the Weissach-developed crash cushion for race and test circuits available to the Nürburgring free-of-charge. These bolted-together tyre-stacks with a special foam core substantially improve the safety, above all in the areas with limited run-off zones.

“For Porsche it goes without saying that we wanted to make our contribution to the increase in safety on the Nürburgring-Nordschleife. The circuit is unique in the world – on the one hand as a circuit for top-class motorsport as well as for many recreational racers and on the other hand as the ultimate test track for the development of our production vehicles,” says Dürheimer explaining the support of
Porsche AG.

Symbolically, Dürheimer also presented the Nürburgring with a crash cushion consisting of six foam-filled tyre-stacks, as is in operation at Porsche's test track in the Weissach Research and Development Centre. The FIA-approved elements absorb considerably more energy than crash barriers and need not be replaced after an impact, as they revert back into their original form.

GO

OWNERS RANK PORSCHE® AS THE TOP AUTOMOTIVE LUXURY BRAND

Porsche 911, Cayman and Boxster Tie for Most Ideal Sports Car in America

Atlanta, June 30, 2008 – When renowned California-based automotive marketing and product-consulting firm AutoPacific surveyed over 33,500 new car owners, the full line of 2008 Porsche sports cars topped the field in the Premium Sports Car segment, and Porsche ranked as the Ideal Premium Brand for 2008 ahead of brands like Jaguar, Buick, Mercedes-Benz, Audi and Land Rover among others.

“Sweeping the field in the Premium Sports Car segment, owners provided validation that Porsche really knows their target buyer and understands how to build an ideal vehicle. This year they cleaned house in the Premium Sports Car segment. Not only did all of the Premium Sports Cars they produce score in the top three. It was a three-way-tie for first place, with the 911, Cayman and Boxster all sharing in the glory,” according to AutoPacific. Porsche’s fourth product line, the Cayenne, finished an impressive second in the Premium Luxury X-SUV segment.

AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA) results annually to measure owner desire for change across 15 specific areas related to a vehicle’s ride, handling, roominess, technology, comfort, and more. Vehicles with the least amount of desired changes are considered “ideal” vehicles, having met their buyer demands.

Last year, both the Porsche Boxster and Cayman received coveted IVA accolades as well. In the auto industry these awards are considered the benchmark for clearly measuring how satisfied new-car owners are with their vehicles.

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Its company headquarters and state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, and, Porsche Cars Canada, Ltd. in Mississauga, Ontario, are the two separate importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada respectively. They are each wholly owned, indirect subsidiaries of Dr. Ing.h.c. F. Porsche AG.  These two separate subsidiaries combined, employ approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for its 200 U.S. and 12 Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.

6/30/2008

Transsyberia 2008 Results

http://www.porsche.com/microsite/transsyberia2008/usa.aspx

Porsche wins coveted Best of the Best Certificate - Red Dot Award 2007 for Porsche 911 Targa 4

Porsche celebrates production record with sports-car icon - Faster than ever before: 100,000 units of the latest 911 generation built

Porsche Claims Top Spot In Kelley Blue Book's 'Brand Watch' Study - Latest Award in String of June Triumphs for Famous German Brand

The New 2008 GT2

4525 Granite Drive, Rocklin, CA  95677
(916) 625-8300
porsche.sales@niello.com